Service & interaction design contractor · Birmingham, UK
I design public services that work for everyone.
20+ years of digital transformation, creating accessible, user-centred services for complex UK government projects — from discovery to live.
Trusted by
- Ministry of Justice
- Home Office
- Cabinet Office
- UKHSA
- HMRC
- GDS
- BBC
Selected work
All case studies-
01
HMRC
Making Tax Digital
Modernising Self Assessment and the VAT Return, from discovery to live.
Read case study -
02
GDS
GOV.UK One Login
Simplifying the way government departments share information using One Login.
Read case study -
03
UKHSA
Test and Trace
Working with local authorities to reach disproportionately impacted groups during the pandemic.
Read case study -
04
MOJ
Prison education & secure messaging
Two projects across the justice community — prison education and secure messaging.
Read case study
How I work
Following the GOV.UK service standard, end to end — so research, design and delivery stay joined up.
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Phase 01
Discovery
Understand users, policy and constraints before deciding what to build.
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Phase 02
Alpha
Map the service end to end and test risky ideas with quick prototypes.
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Phase 03
Beta
Design and iterate the real thing with the team, against the service standard.
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Phase 04
Live
Measure, improve and hand over patterns the organisation can keep using.